Last Updated on November 27, 2023 by Elidge Staff
How to run Facebook ads in 2022
In this post, I am going to show you how to run Facebook ads in 2022 and help grow your market share. As a business owner, you know that in order to grow, you need to constantly acquire new customers. Traditional methods of marketing can be expensive and time-consuming, so what’s the best way to reach new customers affordably and quickly? Facebook Ads! In this post, we’ll teach you how to run Facebook ads that produce real results.
Create an account with Facebook Ads Manager
Creating a Facebook Ads Manager account is the first step in advertising with Facebook. When you set up your Ads Manager account, you will select the type of campaign you want to run. There are six different campaign objectives to choose from: Reach, Traffic, Engagement, App Installs, Video Views and Lead Generation.
Choose an objective
When you set up your Facebook ad, you’ll need to choose an objective. This is the goal of your ad campaign and will determine how your ad is structured. There are six objectives to choose from:
- Awareness: This objective is designed to get people to see your ad.
- Engagement: This objective is designed to get people to interact with your ad, such as by clicking through to your website or liking your Page.
- Traffic: This objective is designed to get more people to visit your website.
- App Installs: This objective is designed to get more people to install your mobile app.
- Lead Generation: This objective is designed to collect information about potential customers, such as their email addresses or phone numbers.
- Conversions: This objective is designed to get more people to take a specific action, such as making a purchase or signing up for a subscription.
Choose your audience
When it comes to choosing your audience, Facebook offers a lot of options. You can target people based on their location, age, gender, interests, and even behaviours. For example, you could target people who live in a certain city, or who have engaged with your brand in the past. You can also target custom audiences, which allows you to create a list of people who meet certain criteria (e.g. everyone who visited your website in the last week). tailoring your targeting to ensure that your ads are shown only to the people who are most likely to be interested in them is a great way to improve your campaign’s performance.
Set your budget
When you’re setting your budget, it’s important to think about what you want to achieve with your ad. Do you want to increase brand awareness, drive website traffic, or get more leads? Once you’ve determined your goal, you can set a budget that will help you achieve it. Remember, Facebook ads are cost-effective and you can start with a small budget to test their effectiveness. So don’t be afraid to experiment a little!
Create your ad
Once you’ve determined your goals, it’s time to create your ad. Facebook provides an easy-to-use ad manager that lets you create and manage your ads. You’ll need to provide some basic information about your ad, including its name, the target audience, and what you want them to do (e.g., visit your website, purchase a product, etc.). You’ll also need to create a headline, description, and image for your ad. The headline should be catchy and the description should provide more detail about what the ad is for and why people should click on it. Be sure to use eye-catching images that will stand out in people’s news feeds.
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